STORY + PHILOSOPHY

REGINALD S. ROBERSON
Chief Experiential Officer
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For the past 16 years, the Recording Academy and GRAMMY Awards. My work has also shaped iconic experiences for the Super Bowl, the Oscars, New York Fashion Week, and more.
I learned a simple truth: the most powerful moments aren't just seen or heard—they are felt. We don't build campaigns; we craft emotional connections that live in the hearts and minds of consumers, turning audiences into advocates long after the event is over.
"This is the philosophy I bring to every brand partnership."

Crafting Moments on the World's Biggest Stages



















THE TWO PILLARS OF R-SQUARE
We believe that forging authentic emotional connections is what makes brands matter. This philosophy comes to life through two core pillars of our work.

TRUSTED BY INDUSTRY LEADERS
Our philosophy and execution have made us a trusted partner for the world's most respected brands and institutions. We are proud to have collaborated with visionary leaders across industries to bring their most ambitious projects to life.

IS YOUR BRAND READY TO BE FELT,
NOT JUST HEARD?
LET'S BUILD THE BRIDGE TO A DEEPER RELATIONSHIP WITH YOUR AUDIENCE
Prefer to Connect Directly?​
















